YOUR CONNECTED
EVENT PARTNER
ALPHA TOOTH IS A CONSULTING COMPANY
FOR EVENT professionals & their vendors
focusing on the business of events
mOVE YOUR BUSINESS
FROM WHERE YOU ARE
TO WHERE YOU WANT TO BE
Join hundreds of event professionals who are already benefitting from no-fluff, high-impact strategies each month
Consulting
Our approach goes beyond reports. We have proven business strategy roadmaps that help your team transform how your events come to life—whether an annual conference or a roadshow. If you’re ready to ditch the stale and embrace tomorrow’s tools, let’s roll up our sleeves together.
We deliver:
Business Strategy Prescriptions
real solutions that are hyper focused on iterative improvementsDesign & Analytics Strategy
design and data converged for simple real-time solutionsPartnership Solutions
Connecting organizers, vendors, and sponsors for exponential effects
What people are saying
Tommy Goodwin
Executive VP
Exhibitions & Conferences Alliance (ECA)
"Marc is truly DELIVERING VALUE with his prescription modules. These resources blend strategy with dirt-under-the-fingernails resources, tools, and tactics that are invaluable"
Debbie Garcia
CEO
Virsitour
“What stood out most was Marc’s ability to ask the right questions…
…It’s rare to find someone who can combine deep technical understanding with strong business acumen—and Marc does just that.”
what is alpha tooth?
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566
EVENT LEADERS
ARE ALREADY INSIDE
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No spam, no strings — just a monthly jolt of fresh thinking for folks who want ahead.
SUBSCRIBE FOR FREE & GET
First Access to New Learning Modules
Exclusive Worksheet Access to bring learning modules to your teams & events
Actual Tips for refining processes, boosting engagement, and driving real growth
Agile & AI-Driven strategies that streamline operations and spark fresh ideas
Oh, & It’s Zero Cost (Seriously)
"It created self-reflection.
I learned alot about what I do well and areas to improve."
what’s in the Name?
our Toolbox
comes free when you join the
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We follow the 90/5/5 rule:
90% Free to everyone
5% extra for friends of The Source
5% held back for our best friends
“These are tools & learning sources that I use all the time, and I couldn’t suggest them more. Books I literally reread each year, and productivity tools I use EVERY SINGLE DAY.”
Marc Ghafoori is a forward-thinking event strategist and consultant with over 15 years of experience transforming brands through data-informed solutions, agile frameworks, and immersive design. From driving multimillion-dollar deals to pioneering operational excellence in business events, he’s been at the forefront of analytical thinking and design innovation.
Let’s COnnect
No sales pitches — Just real talk!
Modules, worksheets & workbooks
tools for event professionals, built to change the world
MODULES
Think of modules as prescriptions for what ails you—focused, actionable, and designed to help you make immediate improvements using your existing resources.
Each module delivers a clear, strategic fix that moves you from where you are to where you want to be (not an aspirational framework).
1–2 new modules drop each month, tackling high-priority challenges in the event industry.
Get them free each month
We make it easy to take it all in
However you take it in, each module has a method for you (and most are 100% free)
+ A long-form video
+ AI Podcast
+ Worksheets
+ A Workbook
+ Consultation Sessions
Videos (FREE)
Ideal starting point for unlocking the full Alpha Tooth experience.
Each module unpacks a real-world issue with frameworks, tactics & takeaways your team can actually use.
1-2 new Video Modules monthly (early access to subscribers)
Watch anytime, at your pace
Real strategy, not just hot takes
Designed to fuel action from where you are.
This is a free worksheet to accompany the Retention Solver: Customer Journey Method module.
This R.E.T.A.I.N. evaluation document is pure gold for event professionals! It will ensure every phase is optimized for clarity, relevance, and customer retention. Simply use these 6 categories as decision filters to make the best choices through the 16 Customer Journey Stages.
Like all worksheets - they’re a great place to cover ground from the module and apply it to your organization.
Best of all - they’re always free!
Thirsty for more?
For the DIY inclined: The workbook goes even deeper
For those that need extra horsepower, reach out to book a consultation on this specific module.
Worksheets (FREE)
Take the concepts from the module and apply them directly to your team, event, or organization.
Plug + Play
Quick
High Impact
Instant Download
This comprehensive workbook is your step‐by‐step guide to mapping your current customer journey, envisioning your ideal scenario, and creating a focused plan to bridge the gap—all in one place. Rooted in proven techniques (like the R.E.T.A.I.N. method) and designed to work across industries—retail, B2B, events, and more—this workbook arms you with the structure and templates to boost your customer retention.
Why Customer Retention Matters
A mere 5% increase in customer retention can raise profits by up to 95%—making loyalty and repeat business the key to sustainable growth. This workbook helps you identify your strengths, pinpoint weaknesses, and develop actionable strategies to keep customers coming back for more.
What’s Inside
Section 1: Evaluating Current State
Pin down what’s working and what isn’t. See exactly where customers slip away and why.Section 2: Defining the Ideal State
Sketch your dream retention scenario with clear, measurable goals.Section 3: Action Plans & Workback Schedules
Convert insights into real‐world results by mapping out milestones, timelines, and continuous‐improvement cycles.
Key Benefits
Industry-Agnostic – Equally effective for retailers, service providers, or event organizers.
Practical Tools – Tables, prompts, and templates to guide every phase of your retention plan.
Personalized Approach – Work through your unique challenges and adapt the framework to fit your business.
Tangible Results – Align your team, streamline processes, and see the payoff in happier, loyal customers.
Unlike free one‐page sheets, this workbook distills over 140 hours of expert research and development into a single resource designed to accelerate your retention efforts. If you’re serious about locking in repeat business and building long‐term customer relationships, this is the strategic blueprint you’ve been waiting for.
Workbooks
The deep dive. Workbooks expand on each module with structured exercises that help you implement long-term change within your team.
Built for clarity, organization & results
A guided process
Designed for lasting change
Need hands-on support?
Book a consultation to implement a module with expert guidance.
We’ll work through your challenges, apply strategies to your unique situation, and create an execution plan tailored to your event.
FAQs
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The TL;DR: The Source is a free membership to receive emails monthly. You get first access to new learning modules, exclusive access to worksheets, AI prompts, and the occasional free app to take the modules into action.
The Source delivers monthly insights on a specific topic that is powered by AI-driven innovation, data-informed tactics, to move the needle on what you do. No BS frameworks based on hype or trends. Real-world success stories—geared to help your event shine by making your business stand out, scale smarter, and connect deeply with customers.
We’re changing the world 1 month at a time.
-
Think of modules as prescriptions for what ails you—focused, actionable, and designed to help you make immediate improvements using your existing resources.
Each module delivers a clear, strategic fix that moves you from where you are to where you want to be (not an aspirational framework).
1–2 new modules drop each month, tackling high-priority challenges in the event industry.
However you take it in, each module has a method for you (and most are 100% free)
+ A long-form video
+ AI Podcast
+ Worksheets
+ A Workbook
+ Consultation Sessions -
WE ARE GOING TO CHANGE THE WORLD. It’s bold, but we work every day to make that a truth.
If you have the time to pour through the Video and Worksheet Modules, by all means do! The worksheets are intended for high-horsepower teams that can carve out the necessary time to get into the nitty-gritty - it’s as close as we could get to a consultancy without actually having Marc live on the other end.
There’s no catch – what you see is what you pay - and most of the time, that’s absolutely nothing -
Video Modules: These are in-depth pre-recorded video lessons or courses on specific topics. Each video module provides step-by-step insights, often with case studies, visuals and demonstrations. They are usually about 1 hour long and over 20+ hours go into making each video.
Module Worksheets: Worksheets are downloadable templates, checklists, or exercise sheets exclusive to anyone that has signed up for The Source. They are usually 1-3 pages, designed to help you apply a concept or perform a guided exercise that you saw in Video Modules.
Module Workbooks: Workbooks are comprehensive digital guides (usually multi-page PDFs or interactive documents) that combine instructional content with exercises. They walk you through a process or topic in a structured way, much like a self-paced workshop.
Everything Else: Sometimes it’s an app, sometimes it’s a Google Doc. Whatever “IT” is, if you get IT from the Digital Products page, you’ll be notified as the tools are refined based on user feedback (the Vendor Velocity Analyzer was updated twice within 14 days after release).
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Our consulting services are designed to integrate closely with our digital products to create a seamless learning and implementation experience. For example, during a consulting engagement, we may recommend specific video modules or worksheets that check the box for what you need. You might receive a customized playlist of video lessons to watch between meetings or worksheets to complete as homework. This way, the live expert advice you get in consultations is reinforced by on-demand resources. The integration means you can learn concepts through digital content at your own pace and then apply them with our guidance in consulting sessions, making the overall experience more cohesive and effective.
The goal is to give you what you need to change the world.