YOUR CONNECTED
EVENT PARTNER
ALPHA TOOTH IS A CONSULTING COMPANY
FOR EVENT professionals & their vendors
focusing on the business of events
mOVE YOUR BUSINESS
FROM WHERE YOU ARE
TO WHERE YOU WANT TO BE
Join hundreds of event professionals who are already benefitting from no-fluff, high-impact strategies each month
Consulting
Our approach goes beyond reports. We have proven business strategy roadmaps that help your team transform how your events come to life—whether an annual conference or a roadshow. If you’re ready to ditch the stale and embrace tomorrow’s tools, let’s roll up our sleeves together.
We deliver:
Business Strategy Prescriptions
real solutions that are hyper focused on iterative improvementsDesign & Analytics Strategy
design and data converged for simple real-time solutionsPartnership Solutions
Connecting organizers, vendors, and sponsors for exponential effects
What people are saying
what is alpha tooth?
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Get FREE monthly insights powered by AI-driven efficiencies, data-informed tactics, and real-world success stories—geared to help your business scale smarter, and connect deeply with customers.
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No spam, no strings — just a monthly jolt of fresh thinking for businesses ready to leap ahead.
SUBSCRIBE FOR FREE & GET
First Access to New Learning Modules
Exclusive Worksheet Access to bring learning modules to your teams & events
Actual Tips for refining processes, boosting engagement, and driving real growth
Agile & AI-Driven strategies that streamline operations and spark fresh ideas
Zero Fluff, Zero Cost—just practical updates you can apply right away

"It created self-reflection.
I learned alot about what I do well and areas to improve."
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We follow the 90/5/5 rule:
90% Free to everyone
5% extra for friends of The Source
5% held back for our best friends
“These are tools & learning sources that I use all the time, and I couldn’t suggest them more. Books I literally reread each year, and productivity tools I use EVERY SINGLE DAY.”
Marc Ghafoori is a forward-thinking event strategist and consultant with over 15 years of experience transforming brands through data-informed solutions, agile frameworks, and immersive design. From driving multimillion-dollar deals to pioneering operational excellence in business events, he’s been at the forefront of analytical thinking and design innovation.
Let’s COnnect
No sales pitches — Just real talk!
Modules, worksheets & workbooks
tools for event professionals, built to change the world
MODULES
Think of modules as prescriptions for what ails you—focused, actionable, and designed to help you make immediate improvements using your existing resources.
Each module delivers a clear, strategic fix that moves you from where you are to where you want to be (not an aspirational framework).
1–2 new modules drop each month, tackling high-priority challenges in the event industry.
Get them free each month
We make it easy to take it all in
However you take it in, each module has a method for you (and most are 100% free)
+ A long-form video
+ AI Podcast
+ Worksheets
+ A Workbook
+ Consultation Sessions
Videos (FREE)
Ideal starting point for unlocking the full Alpha Tooth experience.
Each module unpacks a real-world issue with frameworks, tactics & takeaways your team can actually use.
1-2 new Video Modules monthly (early access to subscribers)
Watch anytime, at your pace
Real strategy, not just hot takes
Designed to fuel action from where you are.
Worksheets (FREE)
Take the concepts from the module and apply them directly to your team, event, or organization.
Plug + Play
Quick
High Impact
Instant Download
Workbooks
The deep dive. Workbooks expand on each module with structured exercises that help you implement long-term change within your team.
Built for clarity, organization & results
A guided process
Designed for lasting change
Need hands-on support?
Book a consultation to implement a module with expert guidance.
We’ll work through your challenges, apply strategies to your unique situation, and create an execution plan tailored to your event.
FAQs
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The TL;DR: The Source is a monthly newsletter.You get first access to new learning modules, exclusive access to worksheets to take the modules into action.
The Source delivers monthly insights powered by AI-driven innovation, data-informed tactics, and real-world success stories—geared to help your event shine by making your business stand out, scale smarter, and connect deeply with customers.
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WE ARE GOING TO CHANGE THE WORLD. It’s bold, but we work every day to make that a truth.
If you have the time to pour through the Video and Worksheet Modules, by all means do! The worksheets are intended for high-horsepower teams that can carve out the necessary time to get into the nitty-gritty - it’s as close as we could get to a consultancy without actually having Marc live on the other end.
There’s no catch – what you see is what you pay - and most of the time, that’s nothing. -
Video Modules: These are in-depth pre-recorded video lessons or courses on specific topics. Each video module provides step-by-step insights, often with case studies, visuals and demonstrations. They are usually about 1 hour long and over 20+ hours go into making each video.
Module Worksheets: Worksheets are downloadable templates, checklists, or exercise sheets exclusive to anyone that has signed up for The Source. They are usually 1-3 pages, designed to help you apply a concept or perform a guided exercise that you saw in Video Modules.
Module Workbooks: Workbooks are comprehensive digital guides (usually multi-page PDFs or interactive documents) that combine instructional content with exercises. They walk you through a process or topic in a structured way, much like a self-paced workshop.
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Our consulting services are designed to integrate closely with our digital products to create a seamless learning and implementation experience. For example, during a consulting engagement, we may recommend specific video modules or worksheets that check the box for what you need. You might receive a customized playlist of video lessons to watch between meetings or worksheets to complete as homework. This way, the live expert advice you get in consultations is reinforced by on-demand resources. The integration means you can learn concepts through digital content at your own pace and then apply them with our guidance in consulting sessions, making the overall experience more cohesive and effective.
The goal is to give you what you need to change the world.
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Yes, we encourage you to bundle products to save money and get more value. Our bundle discounts are as follows:
10% Discount on 3+ Products: If you purchase three or more digital products together in a single order, you will automatically receive a 10% discount on the total price. This makes it more cost-effective to pick up a combination of workbook modules that meet your specific needs
Free 90-Minute Consultation with 4+ Products: If you purchase four or more digital products in one bundle, we include a free 90-minute consultation session. In this session, we’ll go over one module, top-to-bottom. You can ask questions, get personalized guidance on how to implement the content from your products, or develop a plan tailored to your goals. It’s our way of ensuring you can make the most of the materials.
Purchase prices for modules can be used towards consultations: sometimes you bite off more than you can chew and you can’t tackle the module on your own. Up to 3 months after purchase, money spent on modules can be used as credits towards consulting on that module.
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Digital Products: All sales of digital products are final and non-refundable. Seems harsh? Here’s the logic: Once you’ve purchased a workbook, you gain immediate access to the full content. Because you can download or view all the materials right away, we cannot revoke that access or “return” the product, which is why we do not offer refunds on digital purchases. This policy helps prevent abuse (such as accessing all the content and then requesting a refund) and keeps our pricing fair for everyone. We stand by the quality of our products and are confident they deliver value.
If you’re unsure about a particular product or have questions before buying, take a look at the video module and worksheet associated. If you’re still unsure, reach out to us – we’re happy to help you understand what you’ll get so you can purchase with confidence.