ha ha ha, well, uh, there's a, there's a story to it, of course there is. It all started with a moment, um, involving , someone I know. I'll just, I'll just say that. I'll call them Kay.

She's a dentist. And she was in the store on , a really busy day after getting off of work. And, somebody nearby just collapsed, they fell on the ground.

And people were circling around.

It'll make sense why I'm laughing right now,

People, they started circling around, they started coming around this person. And someone shouted, is there a doctor? Hey, is there a doctor here?

And she stepped up pulling, gloves out of her purse, stepping forward

and this guy he says, Hey, Hey, are you, are you a doctor?

And she says, "No, I'm a dentist."

And this guy says, "They don't have a F*&@ing toothache!"

To which she just basically like brushes him off and keeps walking past him.

But this guy, he obviously didn't realize that, dentists need to have this basic training on anatomy and physiology and pharmacology. She was actually the most qualified person at that time there at the scene - much more than that, ignorant A$$ was.

The person ended up being fine. You know, the one that was on the floor, but just, they just fell a little shocked, that's all, but the story was one that, we always joked about and everybody laughed about

it wasn't really until a few months ago when I was trying to come up with names , for this movement and the solution that we need isn't always what people expect and we shouldn't let.

outside perceptions stop us from, from jumping in to lend a hand.

Alright, so to bring it back into Alpha Tooth, the Alpha symbolizes boldness and the ability to just pave a path forward. And Tooth, well, because of that story and honestly, it's, it's the capacity to really tackle tough challenges head on.

You need something tough and ultimately AlphaTooth just means stepping up, offering expertise and making real impact, even if it's not the expected route. At our core, we're, we're a consulting company, for, for event professionals - bridging that gap between high level strategy, the planning, and real world execution.

The doing, you know? A lot of people they want to elevate their events, but they get bogged down or feel overlooked, just like the crowd dismissed Kay, we want to jump in, bring our, our know how and actually fix the problems, those root problems, not the surface ones.

No, no band aids over bullet wounds here.

Maybe somewhere in the process we can change the world.