From the strategist who’s managed $500M in event driven revenue
Event‑Led Growth
some events generate 10x roi - Here’s the exact system
After 350+ events per year, I discovered why 77% of B2B leaders call events their #1 channel while 38% can't prove ROI.
The difference? Event-Led Growth
📊 $500M Revenue Managed
⏱️ 15 Years Field Experience
🎯 600+ Events at Scale
→ Starting at $695
what the data actually says
1
TRUST drives revenue
77% of people report greater trust in brands after face‑to‑face interactions at live events. That trust advantage lasts for weeks and correlates with more positive brand perceptions.
2
The ATTRIBUTION CRISIS
In recent tallies, 77% of marketers say events are their most effective channel - yet many can’t tie them to revenue with confidence. This course closes that gap.
3
ABM CHANGES THE GAME
Mature ABM programs report higher ROI and faster revenue growth; many teams attribute a large share of growth to ABM. We bake ABM into your pre‑event and onsite plays.
4
THE ECONOMIC REALITY
Business events involve ~1.5B participants globally and support $1.5T in GDP, so the upside for programmatic, measurable events is real.
5
PERSONALIZATION PAYS OFF
Companies that excel at personalization generate ~40% more revenue from those activities, and 71% of consumers expect personalized interactions—first‑party event data is your edge.
6
SPEED WINS DEALS
Industry Benchmarks Tell The Story
Average cost per event lead: $840
Average B2B conversion: 2.7%
Only 34% accurately measure ROI
Result: Most events lose money
Current Industry Average:
10X ROI from attendees vs non-attendees
93% of ELG users meet revenue goals
25% conversion rates for high-intent event leads
Result: Events become profit centers
What TOp Performers Achieve:
If you run 10 events per year
and improve each by even 50%,
the impact on pipeline is transformational.
THE OPPORTUNITY:
Why Listen to Me?
"I've lived the challenge of proving event ROI at scale.
This framework is what actually works, based on both my experience and proven industry best practices.
Marc Ghafoori
Event Strategy + Digital Marketing Veteran
The Background:
$500M in managed revenue across my career
600+ events executed at peak scale
5,200+ events experience
Digital agency experience with SMB
15 years connecting marketing to revenue
MODULE 1:
ELG Fundamentals
Learn the system top performers use to achieve 93% revenue goal attainment
MODULE 2:
Portfolio & Formats
Identify which events drive pipeline vs. drain budget
MODULE 3:
Ownership & Ops
Build the operational rhythm that scales from 10 to 100+ events
MODULE 4:
Pre‑event GTM (ABM + Demand)
Generate pipeline before the event starts (industry leaders see 30% pre-event)
MODULE 5:
Experience & Data
Achieve 37% attendance-to-opportunity rates (industry average: 2%)
MODULE 6:
Post‑event Activation
Implement <1 hour response for 7X qualification boost
MODULE 7:
Measurement & Attribution
Join the 86% who can directly attribute revenue to events
MODULE 8:
Governance, Budget & Partners
Use the 10-15% test budget approach that surfaces breakthrough strategies
→ Starting at $695
Investment Options
Individual
$695
per seat
self-paced
✓ All 8 modules
✓ Templates & tools
✓ Lifetime updates
✓ Certification
Cohort + Live office hrs
$995
per seat
with cohort support
✓ Everything in Individual
✓ Bi-Weekly office hours
✓ Peer community
✓ Implementation help
Onsite Facilitation
Custom
full implementation
✓ Onsite facilitation
✓ Custom workflows
✓ Dedicated support
✓ Guaranteed outcomes
FAQs
-
It's based on what 93% of successful Event Led Growth practitioners do differently, combined with my experience running 600+ events.
-
Industry data shows companies see 10X ROI from event attendees. Even 2X improvement would transform your program.
-
One improved lead pays for the course. With leads costing $840 each, this investment is negligible compared to potential returns.
-
Most courses teach event planning. This teaches pipeline generation, based on what actually moves revenue per industry research. And it’s all rooted with true 15 years of event experience.
30‑Day Implementation Guarantee
Complete the modules and implement the core strategies. If you don't see measurable improvement in pipeline metrics within 30 days, get a full refund.
Why we can offer this: The strategies are based on proven industry data, not theory.
The Industry Spends $840 Per Event Lead
This System Costs Less Than One Lead
based on:
My experience with 5,200+ events and $500M in managed revenue
Proven strategies from companies achieving 10X attendee ROI
The exact frameworks the top 38% use to prove event value
Start Improving Your Event ROI
✓ 30-Day Guarantee
✓ Based on industry best practices
✓ Instant access to all materials
What you’ll be able to do
-
Move from vanity metrics to opportunities, influenced pipeline, win rate, payback, and a simple attribution model finance believes.
-
across Marketing, Sales, CS, Product, and Finance with clear handshakes and SLAs so events reliably produce meetings and deals.
-
to route next actions fast and ethically.
-
after every event so hot requests are handled in minutes, not days.
-
(labs, solution tours, VIP sessions) instead of swag‑driven scans.
Who this course is for
-
![]()
Marketing & Growth Leaders
who own pipeline and need clean attribution
-
![]()
Field/Event Marketers
who want to show clear revenue impact.
-
![Sales & CS Leaders]()
Sales & CS Leaders
who need pre‑booked meetings and crisp handoffs.
-
![]()
Product Marketing/Enablement
teams building demos, labs, and plays.
Not a fit:
if you only want décor ideas or one‑off event tips without changing how Sales/Marketing operate together.
How we maximize value
predictable pipeline from every event
Dream outcome:
apply immediately with ready‑to‑use prompts, cadences, and SLAs baked into the modules.
Time delay:
the course forces shared ownership, pre‑booked meetings, and fast follow‑up—the levers that industry data shows move revenue.
Perceived likelihood of success:
remove guesswork with one target list, short templates, and a minimal tech spine; focus only on fields you’ll use within 7 days.
Effort & sacrifice:
8 concise modules with exercises, quizzes, and certificate of completion.
Playbooks inside the lessons for target lists, multi‑threaded outreach, onsite staffing, capture surfaces, and SLAs.
Measurement templates to report meetings held, opportunities created, influenced pipeline, ACV, velocity, and payback.
Print‑to‑PDF progress & export for stakeholders.
