


Event-Led Growth Onsite Facilitation
Stand up a complete Event-Led Growth (ELG) operating system in one intensive session at your office.
This full-day, done-with-you workshop helps your team turn events from cost centers into predictable pipeline generators. You'll leave with ready-to-run artifacts including target lists, cross-functional SLAs, speed-to-lead protocols, and a measurement framework your CFO will actually trust.
What We'll Build Together:
ELG Operating System — the system top performers use to achieve 93% revenue goal attainment
Event Portfolio Strategy — Identify which events drive pipeline vs. drain budget
Cross-Functional Ownership Model — Build the operational rhythm that allow Marketing, Sales, CS, Event Ops, and Product move in lockstep
Pre-Event ABM Playbook — Generate pipeline before the event starts (industry leaders see 30% pre-event)
Proof-Driven Experience Design — Approach or exceed 37% attendance-to-opportunity rates (industry average: 2%)
Speed-to-Lead Activation — Implement <1 hour response for 7X qualification boost
Measurement Framework — Join the 86% who can directly attribute revenue to events
Governance & Budget Model — Use the 10-15% test budget approach that surfaces breakthrough strategies
The Process:
This inquiry begins a three-step path to working together:
20-Minute Discovery Call — We'll determine if there's mutual fit based on your event portfolio, team structure, and readiness for cross-functional alignment.
Pre-Work Questionnaire — Your core team (Marketing, Sales, CS, Event Ops leads) completes a 7-10 question assessment to identify the highest-impact areas for your session.
4-6 Hour Onsite Workshop — We facilitate the hands-on build of your Event-Led Growth operating model, customized to your tech stack, event formats, and GTM motion.
Best Fit For:
B2B teams running at least 1 event per year who need to prove event ROI, align Sales, Marketing, and Event Ops around shared targets, or accelerate post-event follow-up from days to minutes.
Investment:
Starting at $11,450 + travel expenses. Final pricing depends on team size, event complexity, and any custom CRM/MAP integration needs. We'll discuss specifics during your discovery call.
Stand up a complete Event-Led Growth (ELG) operating system in one intensive session at your office.
This full-day, done-with-you workshop helps your team turn events from cost centers into predictable pipeline generators. You'll leave with ready-to-run artifacts including target lists, cross-functional SLAs, speed-to-lead protocols, and a measurement framework your CFO will actually trust.
What We'll Build Together:
ELG Operating System — the system top performers use to achieve 93% revenue goal attainment
Event Portfolio Strategy — Identify which events drive pipeline vs. drain budget
Cross-Functional Ownership Model — Build the operational rhythm that allow Marketing, Sales, CS, Event Ops, and Product move in lockstep
Pre-Event ABM Playbook — Generate pipeline before the event starts (industry leaders see 30% pre-event)
Proof-Driven Experience Design — Approach or exceed 37% attendance-to-opportunity rates (industry average: 2%)
Speed-to-Lead Activation — Implement <1 hour response for 7X qualification boost
Measurement Framework — Join the 86% who can directly attribute revenue to events
Governance & Budget Model — Use the 10-15% test budget approach that surfaces breakthrough strategies
The Process:
This inquiry begins a three-step path to working together:
20-Minute Discovery Call — We'll determine if there's mutual fit based on your event portfolio, team structure, and readiness for cross-functional alignment.
Pre-Work Questionnaire — Your core team (Marketing, Sales, CS, Event Ops leads) completes a 7-10 question assessment to identify the highest-impact areas for your session.
4-6 Hour Onsite Workshop — We facilitate the hands-on build of your Event-Led Growth operating model, customized to your tech stack, event formats, and GTM motion.
Best Fit For:
B2B teams running at least 1 event per year who need to prove event ROI, align Sales, Marketing, and Event Ops around shared targets, or accelerate post-event follow-up from days to minutes.
Investment:
Starting at $11,450 + travel expenses. Final pricing depends on team size, event complexity, and any custom CRM/MAP integration needs. We'll discuss specifics during your discovery call.